Sherwin Rubio
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People First Innovation
The automation problem everyone ignores
Most organizations approach automation backward. They focus on the technology first and the people second. The result? Systems that work beautifully in isolation but create chaos when they need to work together.
I've seen teams spend months building elegant solutions that nobody else can use. I've watched departments duplicate effort because they don't know what others are building. I've helped clean up the aftermath when automation projects succeed technically but fail practically.
The real challenge isn't writing better code or choosing better tools. It's understanding how people actually work, what they need to be successful, and how different teams can collaborate effectively.
What I Do
Process Automation Across Enterprise Systems
I design and implement end-to-end automation solutions that span multiple ERPs, including SAP, Workday, and Oracle Fusion environments. My focus is on creating workflows that don't just work for one department, but integrate seamlessly across the entire organization.
Business Intelligence That Drives Decisions
I build automated reporting systems that transform raw data into actionable insights. More importantly, I ensure these systems deliver the right information to the right people at the right time, in formats they can actually use.
Cross-Department Integration Strategy
I specialize in breaking down the silos that prevent effective automation. This means developing common languages between teams, creating documentation that everyone can understand, and building solutions that consider the needs of all stakeholders from day one.
Communication Frameworks for Technical Teams
I help organizations develop structured approaches to collecting requirements, managing automation projects, and ensuring knowledge transfer. The goal is always to reduce confusion, eliminate redundant effort, and create systems that scale with your business.